Wednesday, 7 August 2013

A billboard that gives back



Clever functional billboard. We believe the industry needs to think more about it's carbon footprint. Digital and social media technology has a huge role in reducing the amount of physical stuff we consume - more Skypes, less plane rides = more efficient costs and less pollution - it's a win-win. The media and advertising industry has a role to play. I'd love to see Coca-Cola or another drinks/water company apply this kind of technology to their billboard sites in the developing world. After all, Warren Buffett believes that clean water will become the next 'black gold', as we see more impact from the effects of climate change over the next few decades. It will effect us all, sooner or later...

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