Interesting survey by Apco, via Adweek. 70,000 consumers surveyed across 15 cities and over 10 years. Sounds pretty robust to me. Interesting findings are - Coke so low and not so far above Pepsi, Apple relatively low, some banks making the list at all :)
Check it out here:
http://www.adweek.com/news/advertising-branding/check-out-top-100-beloved-brands-last-decade-153026
Check it out here:
http://www.adweek.com/news/advertising-branding/check-out-top-100-beloved-brands-last-decade-153026
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