Some lovely work here for Function (a US engineering company) by Sagmeister & Walsh. This is something we talk to clients about a lot - taking branding beyond the mark and looking at how to add depth and bring your brand to life - visual 'idents' like this work really well and are relatively quick and easy to produce - once the hard (thinking) creative part is done. And look how brilliantly the whole concept flows into the physical collateral:
http://www.creativereview.co.uk/cr-blog/2013/december/sagmeister-walsh-function
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