Bill Hicks on Marketing

Ok this has been seen, shared, sent many times before, but hey, it's good not to take ourselves too seriously, right? I suppose the point is: without a purpose, without some meaning, something that defines WHAT you do, HOW you do and most importantly WHY [and the why needs to be more than just to sell the product] you won't create a brand that lasts, a brand that actually makes people's lives better. The thing is, it can be small things that sometimes make the biggest impact. WhatsApp simply made it their mission to have a better, quicker, easier messaging service (without ads) - actually quite a small thing - and Facebook now think that is worth USD19bn. So we challenge our potential clients out there - WHY are you launching that new product, creating that new campaign, embarking on that new sales push? If you don't know, we'd love to have a chat with you and help you find out. It might just save us from going to straight to hell with the rest of the industry :)